Michigan-bred, Cali-based artist Jacob Payne drops the Official Music Video for his single “Fantastic Work,” appearing on his debut album Effortless – available now on all digital streaming platforms. Filmed pre-quarantine and pre-George Floyd tragedy, “Fantastic Work” is directed by Cassius King, with co-direction from Natalie Nunn, and features Jacob doing what he does best, turning up the party with his crew. Raised in Lansing, Michigan – Payne has been perfecting his craft with a select team of producers to bring his new album Effortless come to life, and the result can be heard throughout his new 14-track project.
With production handled by D-Will and Kaz Drumatik, Jacob hits listeners in the face with heavy-hitting 808s and trap-influenced, head-nodding melodies. On “Fantastic Work” Jacob shows his playful side, but switch the track to “Deja Vu” and things get serious quickly with Jacob flexing his lyrical ability. On “All In My Head” Jacob slows things down to talk about his family, the opps, and his dreams over the soulful, slowed down production. With a growing worldwide fanbase, Effortless is just the start for Jacob Payne in this music industry after already finding success as a Reality TV Star and a Professional Football player. With the society currently in shambles, take a moment away from the madness and press play on the official visuals for “Fantastic Work” and dive into the full-length project “Effortless” from rising Hip Hop artist Jacob Payne.