Today, R.LUM.R releases a vulnerable new song titled “Boys Should Never Cry” from his much-anticipated forthcoming major label debut album due this fall via Island Records. The mellow two-minute song which dissects the ideology of masculinity being used as an unfair dichotomy and way to teach men and boys to mask their emotions and vulnerabilities highlights R.LUM.R’s falsetto range throughout, comes hot on the heels of the release for his alluring new song and official music video, “How This Feels.”
With the release of new music, R.LUM.Rbuilds on the momentum that he gained since he burst onto the music scene with his debut single “Show Me.” “Frustrated” marked his major breakthrough in 2017 and endeared him to fans worldwide. The track reached Top 10 at Urban AC radio. He performed throughout the U.S., Europe, and Asia, blazed the stage at Jimmy Kimmel LIVE! Additionally, he received critical acclaim from outlets including Rollingstone, Billboard, NPR, VIBE, Okayplayer, and more.