On June 21, 2019, during BET Weekend, LA-based premium jewelry brand, King Ice, hosted The Game’s “Born 2 Rap” album listening party. The album is the rapper’s ninth studio album, and will be released via eOne music. Surrounded by a large crowd of industry peers, family, friends and fans, The Game shared an unreleased Nipsey Hussle feature – rapping along to the late rapper’s verse, word for word.
In the video, The Game can be seen wearing a King Ice Custom Diamond Cuban Chain.
Having worked with hip hop and rap royalty like Wu-Tang Clan, Odd Future, Snoop Dogg and Chief Keef, King Ice remains the largest and most influential hip hop jewelry maker on the Web. Based out of Los Angeles and founded in 2005, King Ice products have appeared in featured films, like Will Smith in “Suicide Squad”, music videos, like Katie Perry’s “Dark Horse” and Chris Brown’s “Autumn Leaves,” within popular magazines like “ESPN,” featured on television broadcasts like Fox’s “Empire,” “The X-Factor” and Fox’s “Empire,” and even with collaborations alongside major film companies like 20th Century Fox, Marvel, and Warner Bros for Fantastic Beasts and Suicide Squad.
