Zaay hails from Lawrence, Massachusetts — a miniscule town to the north of Boston. He’s been rapping seriously for two years and manages to bring some serious lyrical depth to his music while simultaneously being extremely interesting as well. He channels the creative edge of Kendrick Lamar, the easygoing, everyman routine of J. Cole, and the witty lyricism of Wale into one package that’s necessary for hip-hop culture. Take a listen to Zaay’s new album ‘BLNCE’ down below.